Day 28 - The Art of Social Media Content Planning

(Photo Credit Throughout: Ivory Mix)
Hey there, and welcome to Day 28! You know how the right kind of content can get more eyes on your work and hearts into your brand, right? But coming up with a solid content plan can be tricky. Don't sweat it, though. In this guide, we'll make our way through the content maze. So, grab a coffee, find a cozy spot, and give yourself a couple of uninterrupted hours. We're about to dive into some serious content strategy talk, and you're going to want to be all in for this.

But before we begin, just take a moment and give yourself a big pat on the back - You've come such a long way on this 30-day journey, and we've only got three more days to go - So far we have covered:

And if you are joining us for the first time today on Day 28, welcome! I'm excited for you to join us on this journey! So far, we've covered a lot of ground, and today we will be talking about planning your social media content.

You are welcome to start here on Day 28, but I've developed this 30-Day journey to build upon each day. So while you can start here, I would suggest you go back to some of the earlier days first. But remember, there is no right or wrong way to do this as this is YOUR creative journey! I'll be here daily with new posts packed with fresh insights, resources and guidance as you work your way through the 30-Days to Your Creative Business Journal.

Click-Here-for-30-Days-to-Your-Creative-Business


And, if you haven't picked up your copy yet, don't worry! You can grab your copy here so that you're fully prepared to begin this exciting adventure. Here's to your journey towards a content-rich creative empire!


Why Plan Your Content?

Alright, so why all the fuss about planning your content? Think of it this way:


  • Consistency is key: It's like having a secret recipe for your favorite dish. Once you nail that, you can whip it up anytime to wow your guests—or in this case, your audience.

  • Efficiency is queen: With a solid plan, you're like a master chef in the kitchen; you get your ingredients lined up and your dishes served up without breaking a sweat.

  • Crushing your goals: It's all about hitting those targets. With a thoughtful strategy, your content isn't just throwing darts in the dark. It's more like playing a winning hand, every time.

Planning helps you stay on track, keeps the stress at bay, and let’s be honest, it's a game-changer for making sure your content does its job right. Next, you will find steps that will help you navigate your content planning session with ease:


Step 1: Getting to Know Your Audience

Let's chat about the first thing you must do: really get to know your audience. Think of it like becoming friends with someone new—you must learn what they're all about. Dive into who your ideal audience is, what makes them tick, and those little things that bug 'em. By truly understanding who you're talking to, you're setting the stage for content that feels personal and hits right at home.

Step 2: Set Clear Goals and Figuring Out What You're Aiming For

Alright, let's delve into the heart of the matter. What's the endgame with your content? Maybe you're looking to pack in more visitors to your site, get the word out about your brand, snag some fresh leads, or make sure your current customers stick around. Whatever it is, laying out your goals is like plotting points on a map—it gives you a clear path to victory and lets you track how awesome you're doing along the way.

Step 3: Craft Your Content Calendar

Think of your content calendar as the ultimate game plan that keeps your content plays sharp and on schedule. It's the tool that'll help you keep the beat, so you don't miss a step when it comes to your content rhythm. Use it to plan out what you're chatting about, the keywords you're tossing into the mix, and when you hit 'publish' to make some noise. It's about making sure you're always in the loop and your content game stays strong.

Step 4: Choose Your Content Mix

Now let's chat about mixing up your content. It's like playing chef in your own content kitchen. You've got a smorgasbord of options: sizzling blog posts, zesty social media updates, hearty videos, podcasts with a side of flair, or infographics that pop. Mix and match these to find the perfect recipe that'll tantalize your audience's taste buds. Keep it fresh, keep it fun, and most importantly, keep it relevant to what your followers want to feast on.

Step 5: Crafting Your Content Creation Plan

Time to roll up your sleeves and figure out the who's who and the what's what of your content production. Are you going to be the mastermind behind every word, or will you bring in some freelance muscle to jazz up the visuals or script out some killer videos? Whatever the route, lay down a plan that ensures you’ve got the right tools and enough hours to whip up that top-notch content your audience deserves. Keep it real, keep it quality, and stay on the ball.

Step 6: Track Your Content's Performance

Now it's time to dig into your content's performance. Dive into analytics like Google Analytics to keep tabs on engagement, peek at page visits, track those leads, and measure all kinds of important stuff. Seeing what hits the mark and what misses will give you the down-low to tweak and polish your content game. Remember, it's all about learning from what the numbers are telling you and using that intel to serve up even better content to your crowd.


Tackling Those Content Creation Hurdles

  1. Lack of time: Feeling the time crunch? Hey, we've all been there. Sometimes there just aren't enough hours in the day. Here's a thought – why not pass the baton to a content creating pro or get savvy with some automation tools for scheduling your posts. That way, you free up some precious time and still get your message out there!

  1. Consistency in posting: Staying on the beat with regular posts - You know what's a life-saver? A content calendar. It's like having your own personal time machine, letting you prep for the future so you're never caught off guard. Plan it out, stick to the schedule, and watch your content flow steady and strong.

  1. Creating engaging content: Wondering how to keep eyes on your content? Start by being a bit of a mind-reader – get to know who's hanging out on the other side of that screen. Dig into the analytics and find out what makes your audience tick, then mix it up with different content styles and subjects to keep them coming back for more.

  1. Measuring effectiveness: Need to size up your content's impact? Bring out your inner scientist and experiment with analytics tools – they’re like your lab equipment for measuring what matters: engagement, those digital footsteps on your site, and leads that could turn into your next big opportunity. Keep a close eye on what's working, adjust as needed, and always aim to hit the bullseye with your content.


Content Planning Pitfalls You'll Want to Avoid

- Not knowing who you're talking to: It's kind of like shooting arrows in the dark if you haven’t figured out who your audience is. To hit the target, you need to understand who’s out there and tailor your content to what they’re interested in. Remember that work you did on Day 10 to get to know your market and identify your ideal customer?

- Forgetting to set the GPS: Without setting goals, you're on a road trip with no map. Goals are your destination points that keep you on the right path and show you how far you've come.

- Ditching the content calendar: Imagine trying to cook without recipes or a shopping list – chaotic, right? That’s what you’re signing up for if you don’t keep a content calendar. It’s there to help you stay organized and keep the good stuff coming regularly.

- Sticking to just one flavor: Don’t be the one-trick pony of content. Serving up the same dish every time is a surefire way to bore your audience. Shake things up with different types of content and see what spices work best.

- Never looking in the rearview mirror: A content strategy is not a 'set it and forget it' kind of thing. You gotta circle back often, peek at what's working or needs a tweak, and adapt. Stay on your toes and keep your content game strong.


Recommended Tools for Content Planning and Scheduling

So, you're excited and ready to kick off this content journey? Awesome! Here's the essential gear you'll need to craft that killer strategy:

  • AirTable: It's like a spreadsheet on steroids, AirTable lets you slice and dice your strategy, organizing everything from editorial calendars to brainstorming sessions, all while being cool enough to let your creativity run wild.

  • Notion: It's an all-in-one workspace where you can write, plan, collaborate, and organize everything you need to keep your content workflow sharp and seamless.

  • Trello: Oh, it's like that smart planner friend who never forgets a birthday. It’ll help you whip up a content calendar that’s so organized, your posts practically publish themselves.

  • Google Analytics: That's your secret agent, delivering the deets on which posts are killing it so you can high-five your content and say 'more like that, please.'

  • Social Media Scheduling Platform (Remember Day 27?): Imagine never worrying about the when, where, and how of posting. Set it, forget it, and let the likes roll in.

  • SEMrush or Moz: These are your treasure maps to SEO gold. Pop the hood on search trends and keyword goldmines so your content ranks like a boss.

(Also, just so you know, while I've provided a few links above, none of these are affiliate links - I've just included for your convenience.)


Wrapping It Up

And there you have it—pulling together a content strategy that's as effective as it is cool. To keep your audience coming back for more, dial into what makes them tick, set aims that lead to real-deal growth, and keep it all running on time with a slick calendar. The tools are the power-up for your plan, making sure every click, post, and keyword works harder for you. Keep these tricks up your sleeve, and you'll have a content game that's not just playing—it's winning.

https://www.nicoletoerber.art/home

(Photo Credit: Ivory Mix)

The information contained in this blog is for educational purposes only. It is not intended to be relied upon as accounting, legal, or tax advice. Laws are subject to change and the content included in this blog may not reflect all changes to date. Please see full disclaimer here.

Copyright © 2023-24 Nicole Toerber Art, LLC - All rights reserved - Disclaimer, Terms of Use & Privacy Policy

📌 Pin This Post for Later

The-Art-of-Social-Media-Content-Planning-Pinterest-Pin The-Art-of-Social-Media-Content-Planning-Pinterest-Pin The-Art-of-Social-Media-Content-Planning-Pinterest-Pin

0 Comments

Follow Me On Instagram