Day 27 - The Art of Choosing the Right Social Media Scheduling Platform

Hey there, creative entrepreneurs! Welcome to Day 27! Let's talk about how social media can be your best friend for getting your amazing work out there. But, let's be honest, juggling all those different platforms can eat up your time faster than you'd like. Ever wish you could just click a button and have all your posts go out at the perfect time? Well, that's exactly what social media scheduling platforms are for. They're game-changers, really—helping you keep everything organized without breaking a sweat. With a bunch to choose from, though, it can get a little tricky picking the perfect one for you. No worries, today we break them down to help you find your scheduling soulmate.

But first, before we begin, let's recap what we have accomplished so far:

And if you are joining us here for the first time today on Day 27, welcome! I'm thrilled you have joined us on this journey! So far, we've covered a lot of ground, and today we will be talking about choosing the right social media scheduling platform for you.

You are welcome to start here on Day 27, but I've developed this 30-Day journey to build upon each day. So while you can start here, I would suggest you go back to some of the earlier days first. But remember, there is no right or wrong way to do this as this is YOUR creative journey! I'll be here daily with new posts packed with fresh insights, resources and guidance as you work your way through the 30-Days to Your Creative Business Journal.

Click-Here-for-30-Days-to-Your-Creative-Business


And, if you haven't picked up your copy yet, don't worry! You can grab your copy here so that you're fully prepared to begin this exciting adventure. Here's to determining which scheduling tool aligns with your needs, your budget, and can catapult your online presence to new heights!


Ready to find the one? Let's get started!

Evaluation Criteria for Social Media Scheduling Platforms

Let's talk about what to look for in a social media scheduling platform so it feels just right for you:

  • Ease of Use: You want a platform where everything feels familiar from the get-go, right? Something that makes scheduling posts as easy as pie. A clean, intuitive design is the name of the game here.

  • Cool Features: Whether you need to queue up a month's worth of posts or get the nitty-gritty on how they're performing, the right tools make all the difference. Pick a platform that has the bells and whistles you need to ace your social game.

  • Fair Pricing: We all have budgets to stick to, and there's a platform out there that won’t break the bank. Find one with a price tag that makes you (and your wallet) smile.

  • Helpful Support: Just in case you hit a snag, it's nice to have a support team ready to throw you a lifeline. A platform with a crew that’s always got your back is key.

  • Word on the Street: See what others are saying. Scout out reviews to snag some real talk on how the platform holds up in the wild.


Platform Options and Pros/Cons

Here are some pros and cons of a few of the more popular social media scheduling platforms:

  1. Meta (Facebook/Instagram Scheduler):
  • Pros: Direct integration with Facebook and Instagram, no additional costs.
  • Cons: Limited to Facebook-owned networks, fewer features compared to specialized scheduling platforms.

  1. Pinterest:
  • Pros: Ideal for businesses heavily reliant on visual content, direct integration.
  • Cons: Limited to Pinterest only, fewer scheduling features.

  1. Tailwind:
  • Pros: Strong focus on Pinterest and Instagram, great for visual content planning.
  • Cons: Limited social network integration, pricing can be steep for small businesses.

  1. Planoly:
  • Pros: User-friendly interface, visual planning capabilities.
  • Cons: Limited integration with other social networks.

  1. Later:
  • Pros: Visual content calendar and scheduling, support for multiple social platforms, user-friendly analytics.
  • Cons: The free version has limited features, complex pricing tiers for advanced options.

(Also, just so you know, while I've provided a few links above, none of these are affiliate links - I've just included for your convenience.)


Wrapping It Up

Finding the right social media scheduling tool can be a challenge. We've explored options like Tailwind, Planoly, and others to help you find the best fit. Ultimately, it's about choosing the tool that aligns with your needs in terms of features, costs, and ease-of-use.

To assist you further in navigating through the maze of social media scheduling tools, I've developed this Social Media Scheduling Platform Comparison Chart to provide a side-by-side comparison of the different platforms in order to help you clearly identify which tool suits your unique social strategy. Click here to download the chart and simplify your decision-making process!

Click-Here-for-Free-Social -Media-Scheduling-Platform-Comparison-Chart

Don't be shy to test the platforms during those trial periods to really find your match. In the world of social media, these handy tools are your ultimate companion. Find the one that will be your reliable partner, and create a buzz in the online realm!

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The information contained in this blog is for educational purposes only. It is not intended to be relied upon as accounting, legal, or tax advice. Laws are subject to change and the content included in this blog may not reflect all changes to date. Please see full disclaimer here.

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