Day 26 - The Art of Picking Your Perfect Email Service Provider

(Photo Credit Throughout: Ivory Mix)
Hey there! Welcome to Day 26! So, you've got the talent, the vision, and a voice longing to reach a crowd of admirers—what's next? The art of communication is indispensable, especially in the digital realm where your words can resonate far and wide. That's where Email Service Providers (ESP) come in, your trusty sidekicks that make those heart-to-inbox connections happen. Today, we're chatting about three big players in the ESP game: ConvertKit, Flodesk, and MailChimp. Stick with me, and by the end of this post, you'll know just which one deserves the key to your digital doorstep.

(Note: All information provided is as of the date of this post. Please confirm directly with the Email Service Provider for their current pricing and terms.)

But, before we dive in, let's revisit just how far we have come - So far, we have covered:

And if you are joining us here for the first time today on Day 26, welcome! I'm so happy for you to have joined us! So far, we've covered a lot of ground, and today we will be talking about choosing the right email service provider for you.

You are welcome to start here on Day 26, but I've developed this 30-Day journey to build upon each day. So while you can start here, I would suggest you go back to some of the earlier days first. But remember, there is no right or wrong way to do this as this is YOUR creative journey! I'll be here daily with new posts packed with fresh insights, resources and guidance as you work your way through the 30-Days to Your Creative Business Journal. 

Click-Here-for-30-Days-to-Your-Creative-Business


And, if you haven't picked up your copy yet, don't worry! You can grab your copy here so that you're fully prepared to begin this exciting adventure. Here's to discovering the power of ESPs in building strong, lasting connections with your audience!


Let's explore the features and benefits of some top ESPs to ensure you make an informed choice:

ConvertKit: Email Marketing Made Easy

If you're dipping your toes in the email marketing pool for the first time, ConvertKit is like the friendly lifeguard watching over you. It's straightforward to use and offers a no-cost plan for up to 1,000 subscribers. Pretty neat for those of us not wanting to dive into our wallets just yet, right? That said, don't expect a runway of fancy templates; ConvertKit keeps it simple. And yes, as you attract more digital followers, you might need to up your plan, but that's just a sign of your growing fan base. Ready to take the plunge with ConvertKit? Just cruise on over to their website, hit 'Create Account', and follow the steps. It's as simple as that!


Flodesk: Beautiful Templates and Flat-Rate Pricing

So, you've got this mountain of email addresses – congratulations, by the way – and you're ready to send out some eye-catching emails. Well, meet Flodesk. Think of it as your digital pen pal that helps you dazzle your subscribers with some of the prettiest email templates around. And talk about easy on the purse strings, Flodesk offers a simple flat-rate of $38 a month, no matter how sky-high that subscriber list gets. While it's still the new kid on the block – meaning it might not have all the bells and whistles yet – it's definitely got style. Just head over to the Flodesk website, hit 'Get Started', and they'll guide you through the rest. It's a breeze!



MailChimp: Customizable and Feature-Rich

If you're looking to give your emails a splash of personality, MailChimp has got your back. With its treasure chest of templates and handy customization features, you can whip up emails that really feel like you. Start off free with up to 1,000 monthly email sends, which is pretty sweet for those watching their budget. Fair warning, though – if you're new to this, MailChimp might make you scratch your head at first. But, as your fan base grows, be mindful that your tab with them will too. Keen to jump in? Head over to MailChimp's homepage, tap 'Sign Up Free', and toss in your details. They'll ping your inbox, and then you're off to the races with the setup!

Pricing Details

Let's talk about what it’s going to cost to keep those emails flying:


  • ConvertKit: If you're starting out or have a modest list, ConvertKit won't cost you a dime for up to 1,000 subscribers. Ready to level up? Their paid plans kick off at a reasonable $25 per month for the same number of fans. As your audience size bulks up, so will your monthly rate—just something to keep in mind.

  • Flodesk: Flodesk's the no-surprise kind of provider, pegging their rate at a flat $35 each month—no matter if your subscriber count is in the hundreds or the heavens. Starting out with them is a breeze too, since they hand you a 30-day free pass to test the waters.

  • MailChimp: Provides a robust free plan for up to 1,000 monthly email sends. Paid plans start at $13 per month for 5,000 monthly email sends, with the cost varying based on the number of monthly email sends.

Additional Resources


- Feeling a bit overwhelmed with ConvertKit? Their help center is like having a knowledgeable mentor right at your fingertips, and they host webinars that are super user-friendly for email marketing rookies. Plus, they've got a stash of tutorials on YouTube that are seriously handy.

- Need some tips and tricks for your email game? Flodesk has you pretty much covered with their blog. They've also launched 'Flodesk University' - think of it as your free ticket to becoming an email marketing whiz.

- On the lookout for some inspiration or a how-to guide? MailChimp is brimming with resources – from step-by-step tutorials to success stories that'll get your creative juices flowing. And if you ever hit a snag, their help center is just a click away to straighten things out.

(Also, just so you know, while I've provided a few links above, none of these are affiliate links - I've just included for your convenience.)


Choose Your ESP and Elevate Your Business Communication

Alright, now that you've got the inside scoop on these Email Service Providers, it's time to pick your partner in email excellence. Will it be ConvertKit, Flodesk, or perhaps MailChimp? Whatever your choice, just know that each one is ready to back you up, helping you chat with your audience as if they're old friends.

In case you're not sure where to start, I've created this Free ESP Comparison Tool to help you navigate your options. Kick things off, keep those emails flying out, and watch your creative biz soar to new exciting places. Why wait? Make some email magic happen, and click here to download today!

Click-for-Free-Email-Service-Provider-ESP-Comparison-Chart

Remember, for a step-by-step guide on creating an account with each ESP, visit their respective websites and follow the instructions provided. Happy emailing!

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(Photo Credit: Ivory Mix)

The information contained in this blog is for educational purposes only. It is not intended to be relied upon as accounting, legal, or tax advice. Laws are subject to change and the content included in this blog may not reflect all changes to date. Please see full disclaimer here.

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