Navigating the Art of Marketing

1. Plan Ahead

The first thing I'm focusing on is planning. I’ve been dedicating time this week to map out my Pinterest strategy and scheduling my pins in advance. This way, I can maintain a steady flow of pins without feeling overwhelmed, and I can breathe easy knowing that my Pinterest pins activity will remain consistent.

2. Create a Content Calendar

One of my favorite things is organization, and what better way to keep organized than to have a well-structured content calendar. I'm setting up a detailed calendar to plan out themes, designs, and posting dates. This will help me to stay on track and ensure that there is both variety and consistency to my pins.

Currently, I use AirTable to manage my pattern database, and so far I have just added fields to track Pinterest Pin information for each of my patterns. But, I've heard so many great things about Tailwind for automating pin scheduling, so I may give that a try to streamline my process. I'll keep you updated on how it works out!

3. Design with Intent

I'm crafting each pin to make sure they are both eye-catching and true to my brand’s style. I am trying to focus on creating visually appealing and cohesive pins that not only showcase my work but also inspire and engage my audience. High-quality images with clear, compelling descriptions are crucial for grabbing the reader's attention and making a lasting impression.

One tool I use quite a bit is Canva. At first, I was hesitant to use Canva, feeling that as an artist and surface designer, I should create everything from scratch. However, the ease and efficiency Canva offers are undeniable, and I've now embraced it as a way to streamline my design process. If there's something that can save valuable time, why not use it, right? It's a great tool for quickly producing polished and professional-looking graphics.

4. Schedule Smartly

Scheduling pins in advance is definitely key for maintaining consistency. Who has time to pin in real-time? Pinterest allows you to schedule pins 30 days in advance through the Pinterest app, which is what I've done in the past when manually pinning. However, I'm hoping that by utilizing Tailwind, I'll be able to better automate the posting process, allowing me more time to focus on other aspects of my marketing strategy. This approach should help me stay on top of my game and ensure that my content is regularly updated.

5. Monitor and Adjust

Marketing is an ongoing process. Once my pins are live, I’ll be monitoring their performance and engagement... analyzing what clicks (pun intended) and what doesn’t. This will help me refine my strategy so I can make adjustments as needed. It's all about learning and evolving - just like my art!

6. Stay Authentic

While scheduling and planning are crucial, staying true to me is equally important. I'm trying to make sure my pins reflect my true creative voice and resonate with my audience, helping me to connect with my audience so that my marketing efforts don't feel like a sales pitch.

Pinterest is a fantastic platform for showcasing your creativity and reaching a wider audience. With a bit of planning ahead, designing thoughtfully, and staying consistent, you, too, can navigate the art of marketing with confidence and clarity.

"Marketing is really just about sharing your passion." — Michael Hyatt

To my fellow creatives ready to dive into Pinterest, here’s to crafting a vibrant and engaging Pinterest presence!

https://www.nicoletoerber.art/home