Day 4 - The Art of Naming Your Business

Finding Your Perfect Identity

Hey there - Welcome to Day 4 of our journey! Today, it's all about creativity, a bit of strategy, and that spark of inspiration. Together in this blog post, we're going to explore the ins and outs of naming your business, share some cool examples of successful business names, and talk about some legal stuff we need to keep in mind.

A few things before we start - First, I want to welcome any of you who are joining us for the first time on Day 4! In our first three days, we looked at cultivating the right mindset, setting goals, and sketching out learning plans. If you missed them, no worries! You can either start here and circle back to Days 1-3 when you have time, or pause and catch up on those valuable insights before jumping into today's topic. Remember, there is no right or wrong path here. This is YOUR journey! I'll be here daily with new posts packed with fresh insights, resources and guidance as you work your way through the 30-Days to Your Creative Business Journal.

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And, if you haven't picked up your copy yet, don't worry! You can grab your copy here so that you're fully prepared to begin this exciting adventure. Here's to crafting your perfect business identity.



Lastly, I need to clarify something essential for you to remember as you work through this. This post will inevitably touch upon some legalities. But, I'm not a lawyer. And while I am a Certified Public Acountant (CPA), I'm not YOUR CPA. There may be circumstances specific to you that would need tailored advice. If you have queries or need assistance, please reach out to your legal or tax professional. They are equipped to help you with your unique situation.

Now, let's go...

Defining Your Business Identity




Before we start tossing around names, let's press the pause button and have a little heart-to-heart. What makes your business stand out from the crowd? What's that secret sauce that gives it its unique flavor? Ponder about your unique selling points, what values you hold dear, and the mission that propels you forward. This soul-searching is the bedrock of your business identity and it's gonna help you cook up a name that rings with your passion and purpose.


Creative Brainstorming

Now that we've got our unique business vibe in mind, let's get those creative juices flowing! It's time to dream up some potential names for your venture. Why not rally up a few of your most trusted friends or colleagues for a good ol' brainstorming session? Different viewpoints can spark some pretty cool name ideas. The trick is to think of a name that sticks in people's minds, rolls off the tongue nicely, and of course, makes sense for the kind of business you're in. 

Real-World Examples

Let's look at a few real-world examples of some big companies and their naming stories:

  1. Google: Believe it or not, the name is a cheeky spin-off of the word "googol", which is the mathematical name for 1 followed by 100 zeros. Seems like a pretty clever way to hint at their goal of managing the internet's infinite information!
  2. Amazon: Jeff Bezos went big and named it after the world's largest river. That's one way to express your colossal vision for your company's future!
  3. Nike: Named after the Greek goddess of victory, it ties in their brand to athletic triumph. Fascinating how much a name can reflect, isn't it?

Legal Considerations

Alright, here's the lowdown on the legal stuff. Remember what I said at the top that I'm not a lawyer, but I can guide you through some steps to consider as you consider your business name and making it legit.

  • Trademark Search: First, you'll want to do a trademark search, just to make sure your business name isn't already shining in someone else's spotlight.
  • Trademark Registration: If your name is unique, consider registering your business name as a trademark to protect your brand. This involves applying through the U.S. Patent and Trademark Office.
  • Domain Name Availability: You'll want to stake your claim on the internet. Double-check that your chosen business name is available as a web domain.
  • DBA Filing: If you're using a different name for your business, you may need to file a "Doing Business As" (DBA) with the local or state authorities.
  • Business Name Registration: And finally, to make it all truly official, you've got to register your business name with the relevant governmental body. (We will go over registering with appropriate state/local authorities on Day 6 and obtaining a Federal Employer Identification Number (EIN) on Day 7.)

Keep in mind, these are general pointers and each state might have their own rules. Oh, and don't forget! I'm not a lawyer or your CPA, so always check with you legal or tax professional to get advice tailored to your situation. It's all about crossing your T's and dotting your I's!

Additional Resources

Here's a nifty list of tools and websites that could be of help to you in your business naming journey:

  • Namechk: This tool helps you see if your desired business name is available as a web domain or on various social media platforms.
  • U.S. Patent and Trademark Office: Use their online database to check if your chosen name has been trademarked.
  • Shopify Business Name Generator: This tool can spark creativity by generating business name ideas based on your input.
  • Your Local Secretary of State's Website: Most states allow you to search for registered business names in your area.

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To make your naming journey even smoother, I've put together a little checklist for you - some things to keep in mind as you consider potential business names. Click here to grab your free copy!





Finding the perfect name for your business is an art form in itself. Take your time, be creative, and remember that a great name can become a powerful asset for your brand. So, let your imagination soar, explore different naming strategies, and create a name that truly reflects the essence of your business.

Happy naming! 

https://www.nicoletoerber.art/home


The information contained in this blog is for educational purposes only. It is not intended to be relied upon as accounting, legal, or tax advice. Laws are subject to change and the content included in this blog may not reflect all changes to date. Please see full disclaimer here.

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